AUDI Snowjam 2016
22. 03. 2016
Last weekend of this winter belonged to the Snowboard World Cup Finals in Špindlerův Mlýn, which we attended as a partner.
Who came to this event, certainly did not regret. The weather was pure winter and Saturday's shy sun rays did not get warm the participants. Nevertheless, they all enjoyed the weekend properly. Our Little Reindeer was also enthusiastic and at times, it even seemed that it is the star of this event. Whether watching the racers on the track, being at our Kilpi stand, setting out for a snack, or checking out the accompanying program, a group of visitors always formed around it and wanted a photo with it. Fortunately Little Reindeer likes taking photographs. And those who took a picture with it also could participate in the competition for the Kilpi products on our Facebook page. Each one of them also received a teddy Little Reindeer.
But it was not just a teddy Little Reindeer which visitors carried with their impressions from the race. Kilpi was all around! We distributed hundreds of Kilpi stickers and sweets, but also, a package of vouchers on Kilpi shops and so gave many visitors pleasure. Great interest in the Kilpi brand made us very happy and we were also glad for the words of praise and positive feedback from race organizers, who throughout the weekend despite the weather and hard conditions, ensured this event in our Kamet and Kallio jackets.
Snowjam 2016 was primarily about the sport and a great finals atmosphere of the World Cup. And we cheered for our colors and crossed our fingers for our best snowboarder Šárka Pančochová, who took an excellent third place among women. Equally, we were pleased with the first place of Slovak Zuzana Mendlová in the Snickers Best Trick race. She won due to her backside rodeo trick. In the Snowjam 2016, Silvia Mittermueller from Germany won among the women and Jamie Nicholls from Great Britain took the fist place among the men.
In conclusion, it remains to be said that this race was not only for us and our Little Reindeer great experience with the first-class atmosphere that is appropriate for the world finals. We are pleased to participate as partners at such events, and we are looking forward to similar events in which we will continue to participate. So see you at some of them ... Certainly you won't overlook us;-)